The Importance of Instagram Direct Messages

Direct messaging is one of the Instagram tools that have been around for a while. Yet it remains the most underutilized. Abbreviated as DM, this tool can help take your online engagement a notch higher through sharing private information with other Instagram users. Sending direct messages in bulk can be hectic and time-consuming. You do not have to do this manually if you can afford a quality automation service such as Follow Adder, Instato and several others listed on The Small Business Blog.

Today we look at how you can use Instagram Direct Messaging to your advantage.

Connect With Industry Superstars

Connecting with popular brands within your industry may not be easy. However, sending them a direct message could be one of the easiest ways to reach out to them. Before sending any message, go through the recipient’s account to find out what resonates with their best practices. This will increase their likelihood of showing interest in your business.

Generate Leads

You may already be aware of the fact that Instagram provides a good platform for you to market your business. With proper research, the DM feature can help you generate lasting leads. Do some homework on relevant hashtags and use them to find people who may want to purchase your products. Since it may not be easy to get their contacts, you can send them a direct message with links to your website or online store.  One advantage of Instagram messaging is that it allows you to create personal and relevant content for each person. This increases your chances of closing a deal.

Get Personalized Feedback

Instagram direct messages allow you to ask for reviews from your followers. You can reach out to loyal customers and ask them to write a review about your business. You may append your website link to the review and share it with potential clients to get more traffic.

Run Contests

Contests offer a great way to increase your Instagram engagement. You can use direct messaging to run contests by sharing a description of your contest and code to a number of people and the first person to abide by the contest rules gets a discount or coupon. You can also post a photo on your profile and ask participants to send some particular information to your inbox. The first person to do so wins the contest.

In Closing

Before sending direct messages on Instagram, make sure that you understand the best practices. Familiarize yourself with the platform and read the direct messaging rules before using the feature. This will enable you to maximize its benefits as you grow your account.